Luke Myszka specializes in online and social marketing strategy, both in the entertainment industry and franchising. Originally from Alpharetta, Georgia, Luke moved to Nashville, Tennessee in 2008. In 2011, he graduated with a Bachelor of Business Administration in the Music Business from Belmont University.
When it comes to marketing campaigns, Luke has experienced a broad variety of roles throughout his career. He has directed and executed high-intensity marketing campaigns with globally-recognized and iconic artists such as Dolly Parton, Britney Spears, Ellie Goulding, and Randy Travis. Most recently, he oversaw the digital brand strategy for Dolly Parton’s “Blue Smoke” album worldwide release, which sold over 200,000 units and spent more than 15 weeks in the top 20 charts in the UK and peaked at a prestigious #2 position.
Luke is no stranger to wearing multiple hats, either. While traveling internationally with Dolly Parton’s “Blue Smoke World Tour” in early 2014, he worked during the day as a vital part of the tour management team. In the moments when he wasn’t ensuring tour logistics were running smoothly, Luke was the designer and commander of all online marketing efforts surrounding “Blue Smoke” and the corresponding tour. Busy days were commonplace on tour, but Luke upheld the utmost quality standard in his work as he traveled with the fast-paced tour throughout America, Australia, New Zealand, the United Kingdom, and Europe.
Luke’s expertise has shone primarily in the context of the music industry, but he hasn’t limited himself to only that realm. In his free time, he has utilized his excellent marketing intuition to create and expand digital audiences and target markets for a number of non-profit organizations and restaurants.
Luke’s work is an excellent balance of innovative tactics and analytical decisions. He is driven to be up-to-the-minute on the latest trends and developments in social media marketing, online advertising, search engine optimization (SEO), content creation, art direction, and E-commerce. His previous experiences in video production and direction have led him to fully understand the value in creating powerful and impactful media content, both digitally and from a live event perspective. To round out his creative approaches, he is careful to meticulously monitor pertinent metrics throughout his work because he knows that quantifiable results are vital to the evaluation of any marketing strategy.
With his ever-increasing knowledge of the many complex pieces that make up a digital marketing strategy, Luke Myszka uses every day as an opportunity to build upon his impeccable foundation for excellent work in any field or discipline.